HOTEL & SPA URSO
MADRID, SPAIN
Hotel and Spa Urso is a monumental building located in the centre of
Madrid that brims with history and heritage. By virtue of such, the ho-
tel provides experiences to guests who almost feel like they have gone
back in time to the beginning of the 20th century. Every single decor
strategy suggests it, from the small staircase to the restoring antique
elevator which is still functional. The four mesmerising 20th-century
stained-glass windows and the generous space also grant the hotel
this nostalgic characteristic. After a stay in the magnificent Urso, one
could best describe it for its glamour and tranquillity.
Furthermore, the hotel still factors in neo-classical elegance while
incorporating modern and stylish elements to its interiors mostly
because it is located in the capital of the country, so there’s always
the need to keep things fresh. Urso Hotel and Spa shares Pablo Car-
rington’s idea of simple luxury. Out of curiosity, before the hotel was
even thought out and built, it was actually an old factory, being one
of the main reasons why the hotel still has all of these foregoing refer-
ences of grandness and value. Nevertheless, the hotel & spa Urso was
restored by architect and designer Antonio Obrador, who completely
revolutionised the building into a sophisticated and inspirational proj-
ect and it has been preserved in order to create the best of ambiences
replete of comfort, discretion and receptive accessibility. Overall, its
architecture features an imperial construction method. Not only are
the interiors and decor exceptionally light and well-balanced in mar-
ble and honey-toned wood but also the environment, the sound, the
smells, all the harmonising details also contribute to an everlasting
memory of the Urso Hotel. However, the hotel’s success is also due
to warm and welcoming embrace from the people who work there,
from check-in to check-out, everything is done with a friendliness and
good disposition. Pablo Carrington, General Manager, disclosed: ‘I
wanted to open a hotel in Madrid for quite some time and I’m certain
that we found the right spot in Urso. The building is utterly unique;
it occupies a whole block, which means that all the rooms are exterior
facing. Its location is second to none…’
Hotel and Spa Urso is situated between the residential neighbour-
hood of Chamberi, the popular Chueca district and the new Tribunal
area. Gloriously designed in a very commercial and industrial area, the
Building’s imperial architectural style meshes splendidly with small
traditional boutiques, grand embassy buildings and the golden trian-
gle of art galleries. This accessibility allows guests to visit museums,
such as Prado and Thyssen in a short 15-minutes’ walk and the prin-
cipal shopping district, Serrano is only a few minutes away from the
hotel. In addition, the Barcelo food market is situated right next to
Urso which always comes in handy.
In regards to the Urso’s location, Pablo added that “Madrid is clearly
on the rebound and we are a central part of the city’s rebirth.” Basi-
cally, the hotel is the meeting point between old and new Madrid.
Antonio Obrador says that ‘The philosophy is to work with local ar-
tisans and craftsmen as much as possible to enhance the identity of
the building and as a way of showing respect for local traditions. It
is about incorporating products that better reflect the setting of the
hotel, without sacrificing quality or the need to create a product with
its own personality.’ Hotel & Spa Urso is a must-visit landmark for
vacation and to create boundless memories and high-quality services.
Food for thought, it actually became the very first luxury hotel in
Madrid to have treatments of the Spanish skin care Natura Bissé. To
sum up, if you are looking for a magnificent experience in hospitality,
this is the right way to go.