COVETED MAGAZINE PAGE 57.
A tour through the hotel is like a stroll through London: inspiring
and visually varied. Exotic influences dating back to colonial times
make a striking contrast to modern classics.
Indian saris are colourful highlights as bedspreads, while an Oriental
Marrakech style reigns in the spa. In the Library, modern interpreta-
tions of Chesterfield furniture, cosy niches, as well as lavish carpets
give the space a club room feel. It’s the perfect spot to relax or read
and of course indulge in The Georges own rendition of Afternoon
Tea. The hotel developer Kai Hollmann invests much dedication
and commitments to his projects including sourcing unusual de-
sign pieces for his hotels through fine antique dealers and specialist
furniture boutiques. Fusing design with traditional craftsmanship,
Hollmann engaged local cabinetmakers for custom woodwork at
The George including DaCaio’s elegant bar. Counting “interior de-
sign” and “hotel development” to his hobbies, it is no wonder that
in 2003 Hollmann was named the German Hotelier of the Year as
well as the Businessman of the Year in 2008. Like in Hollmann’s
other hotels, including Hamburg’s Gastwerk and 25hours Hotel
Number One, The George has a distinctly individual character. De-
sign enthusiasts see The George as another exciting alternative to
the city’s chain hotels. There are many reasons why the fashion
and creative scene, photographers, artists and architects feel right at
home at The George. For one, the unique aesthetics of the hotel and
the unvarnished charm of big city life all around it.
But The George is more than just an exceptional place to stay; It’s
also a place to do inspired work and celebrate in private. Be it in the
club or event rooms, the Library, the Private Library, the English gar-
den or the Campari Lounge on the rooftop terrace with a view of the
Alster. The Hotel is located only 1.6 km far from the downtown/
centre. And when we talk about hotel installations, we can’t ignore
the majestic rooms: there are plenty of options that you can choose.
Meet the Sweet Dreams rooms: offering 118 impeccably dressed
guestrooms, five junior suites and two suites, The George is ideal for
the discerning traveller. The design theme is carried through in the
rooms, in which understatement and comfort prevail.
Visual appeal and variety are ensured by differing night tables and
lampshades, as well as champagne-hued walls that set off the vivid
sari bedspreads. Each room and suite is outfitted with modern tech-
nology (like flat screen TVs and sonoroRADIO‘s) for practical needs
while luxurious textiles and spacious baths are designed to indulge.
HOTELS WE COVET //