Primland is the ultimate natural retreat, found where the stars
touch the horizon. Secluded among the rise and fall of Virginia’s
Blue Ridge Mountains, allow yourself to discover Primland, an ex-
tensive 12,000-acre sylvan oasis, in which guests can escape, revive
and discover a supreme natural retreat to find comfort in silence
and inspiration in the land. Primland is the vision of its late found-
er, French businessman Didier Primat who uncovered the land
through business and preserved it for pleasure.
He wanted to create a place of immense beauty that offered guests
a return to the simple human pleasures, all in an environment of
refined authenticity and sensuality. Primat instilled his passion for
the land endured by every member of his family and staff, who car-
ry forward his legacy with soul, heart and commitment to genuine
hospitality. With eco-friendly building practices, careful preserva-
tion and upkeep of the land and a menu of moonshine cocktails,
Primland is the perfect treat after a day of exploration and adven-
ture beneath the canopy of the Primland wilderness.
With a vast scale but close personal attention, Primland creates a re-
juvenating and transformative atmosphere. The Lodge at Primland
houses all public spaces and features 26 guest rooms and suites with
far-reaching views of the surrounding landscape. For a more seclud-
ed and private experience, you have Primland’s sumptuous and
inviting Fairway Cottages, Tree Houses and Mountain Homes and
the two-story Pinnacle Cottages, perfect for group or family travel.
The hotel offers a huge variety of day-time and night-time activi-
ties with the highlight to the stargazing, captured beneath the Ob-
servatory Dome, world-class golf on the award-winning Highland
Course, refined farm-inspired at one of Primland’s three celebrated
restaurants, and a destination spa that marries American Indian
healing and the finest European spa rituals.
PRIMLAND
VIRGINIA, USA