P.
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P.
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Product book
Indoor and outdoor
To launch its new corporate image, MDF Italia
commissioned Israeli firm Pitsou Keden Archi-
tects Studio to redesign a new exhibition space
within its corporate showroom.
In perfect harmony with MDF Italia’s refined
design philosophy and collection, the result is
a dynamic yet cosy ambience, made up of
interactions between solid volumes and
soft filters measured in space. It defines the
company’s vision of creating welcoming spaces
for work and living.
Set within a backdrop of greenery, the design
of the new exhibition space focuses on clean
lines, with visitors encouraged to touch and
interact with products. It is a silent, discrete
architecture, whose aim is to create a backdrop
with timeless balance, for the people who
inhabit it day after day.
The values
The headquarters
Lightness, transparency and innovation
are the design values of the
MDF Italia headquarters in Mariano Comense.
Lightness
A concise shape and detailed
design precision, where
no feature is left to chance,
lend the object its graceful
lightness of compositional
balances. Ours is an operation
of subtraction: of the material,
elements and thought.
Its visual force is given by its
synthesis.
Wonder
Together with our designers,
we’re always on the lookout
for new shapes, materials and
functionalities. Design qualities
which, skilfully combined,
astound and enchant, with
the lively creativity and bold
innovation we are known for.
Challenge
The boundless universe
of design features a vast array
of new or ancient paths to
explore, styles and techniques
that can change our image
of the world.
We’ve always been, and
continue to be, pioneers.
Identity
On a journey that proves both
ever changing and always
consistent, identity is the whole
series of qualitative features
that make up the DNA of an
object, and are transferred
along with it in the spaces of
those who choose it.
Always and everywhere.