CovetED was also interested to know what type of dream project
the firm would like to do, to which Cheryl Eisen responded,
“A boutique hotel, where all of the
rooms are unique and have different
personalities. I love to mix vintage pieces
with new ones, to make things feel real
and authentic.”
Moreover, a unique aspect about the IMG firm is that 75% of the
company employees are women and Eisen even calls her company
“Fempire”, as she further explains,
“Something I love about that is that
it’s an environment where women can
really thrive, feel free to be themselves,
to be emotional and whatever it is that
we are. I think it really creates a more
creative environment for women to feel
empowered.”
Furthermore, the company has actually won three Stevie Awards
for Women in Business, including the Fastest Growing Company
of the Year and Female Entrepreneur of the Year, which were a
massive honour for them.
The designer is often drawn to objects or pieces that really make
a statement, from sculpture pieces to shiny metals, as well as
massive pieces, everything gold and unique lighting fixtures, as
this can clearly be seen in the company’s products.
In conclusion, the next steps for the company seem to be moving
onto new markets, since that they are growing so much. As of re-
cently, they have started doing a lot of work in Miami and it is an
incredible opportunity to expand one’s style, not only because of the
characteristics of the city, but also because the houses are enormous
there and it will truly allow for the company to diversify itself!