COVETED MAGAZINE PAGE 19.
TREND FILE //
Malherbe Paris is one of the most prominent interior design agencies in France. Specializing in retail and
hospitality design, the firm, headed by Hubert de Malherbe, is very well known thanks to the outstanding
retail interiors they create. It’s not a random fact that Hubert de Malherbe has been working for 17 years
with Dior. Their unique and modern approach to how a retail business should look like, while maintaining
the French heritage as a core pillar is probably what defines the best Malherbe Paris’ work. To create the
most outstanding retail interiors you need 3 very important things: you have to perfectly portray the brand’s
culture, have a deep knowledge on what the brand’s target seek and how to provide the experience the client
seeks without even realising it.
“Since the beginning, we have been a hyper-creative studio who expresses a French
culture of fantasy, elegance, never forgetting modernity.”
Dior has always been seen as the ultimate impersonation of the French femininity and style. And to transport
that vision onto retail design proves to be a huge challenge. But not for Malherbe Paris. Hubert spent 17 years
working with extraordinary people at Dior, and the studio has picked up the work 12 years ago. Consulting
for such creative minds is demanding, he says, but utterly rewarding. And to accompany a brand like Dior
through the delicate process of reinvention, as he states, it’s a unique experience. He permanently has 15-20
people working for Dior in his studio, but his mind is never off topic. Hubert rightfully claims that he, apart
from the brand’s CEO, is the one who has lasted the longest working in the brand, which is the result of his
unparalleled commitment. He stated that it is good to feel such pressure from a major brand like Dior, as it
helps with the creative process and the energy that is so crucial to his long, last-standing work.