Beata Heuman is enthused about art exhibitions, reading, and trav-
eling. In reality, it was in one of her travels to California that she un-
expectedly found a preference. She thought it was a very unspoiled
place imbued with a historical sense, evident by a large number of
mid-century designs. In regards to references, Heuman is quite exhil-
arated by the work of departed American decorator, Elise de Wolfe
and also by current and Londoner designer, Ilse Crawford.
She is absolutely fascinated by the 30s and 40s.
Even though each project has its own set of characteristics, Heuman
treasures one, in particular, a design she recently did for a dauntless
and youthful couple, as she describes, “I think it is quite rare that you
meet someone who is sort of fearless and they don’t care what people
think. They just wanted something original and unique, and not at
all afraid of trying new things. I love doing things like that. So that
was a great creative process.”
Beata Heuman Ltd. is currently working on a country side project.
They are also doing some exciting offices. Moreover, they designed
the interiors of Farm Girl Café in Portobello Road, right in the heart
of Notting Hill. Overall, the firm has a lot of smaller residential
projects, and they are adding to their fabrics and lighting collection
as well. In relation to tradeshows, Heuman mentions that Decorex
and Focus are her favoured events, but as a whole, she finds them
compelling because it is quite advantageous and an efficient place
to find new suppliers and everything is gathered together.
Her philosophy is to be adventitious by leaving certain situations
up to chance, as a way not to be too controlling. Living by these
standards, Heuman feels quite free and open-minded and is not
afraid of trying new things. She advises newcomers to follow a sim-
ilar path and to create a profile in social media, such as Instagram,
in order to organically see people’s response to their products and
to just believe in them.
Beata Heuman by Graham Atkins-Hughes
Beata Heuman by Graham Atkins-Hughes