TREND FILE
BY JANET MORAIS
Coveted gets up close and personal with the most sultry furniture brand
in the world along with Founder & CEO
2016 marked the year in which KOKET unveiled a new design
aesthetic, unleashing not only a new tempting set of pieces but
a new direction for the brand. The most seductive furniture
brand will remain as sultry as before, however there is a new
mature essence that surrounds the brand’s aesthetic. This new
direction follows in the footsteps of Founder Janet Morais, who
has successfully grown the brand since its start in 2010. Now
seven years later, KOKET and Janet have made a statement
with the brand’s highly desirable, empowering pieces, and are
beginning a new chapter into timeless design. KOKET began
with a simple design sketch over cocktails in a New York City
lounge. From that simple sketch of the Mandy stool, the Guilty
Pleasures collection developed into a decadent luxury brand of
case goods, upholstery, lighting and soft goods that had a touch
of unseen feminine flair such as table legs shaped like a woman’s
hip bone and upholstery mimicking the curves of a modern
woman. With this unique and womanly approach to design, it
wasn’t long before KOKET was becoming noticed and known in
the international luxury furniture market and earning projects
with Saks Fifth Ave and Bergdorf Goodman, Universal studios,
Paramount Pictures, and numerous luxury hospitality projects
across the world. From the brands’ inception Janet’s vision for
KOKET was a daring design aesthetic, high impact shows, lavish
presentations and risque ad campaigns which all proved to have
tremendous success, this vision gathered attention and conveyed
the brand’s mission of creating highly desirable, empowering
statement pieces. It wasn’t just the seductive marketing and
imagery that had people craving KOKET, but the handmade
construction and high quality materials that composed these
alluring pieces. Magical mineral medlies, luxurious metallics,
vibrant jewel tones and exotic peacock feathers entice and charm
unlike any piece of furniture has before. It was this love and
passion for exotic and provocative materials that provided the
next step in KOKETs growth: the KOKET Textiles collection.
Janet Morais
Founder of Koket