COVETED MAGAZINE PAGE 21.
TREND FILE//
TREND FILE//
Naomi Chair
by Koket
Tears Coffee table
by Koket
Opium Cabinet
by Koket
This lavish collection full of glamorous leathers, creamy suedes,
a rainbow of plush velvets, silky sheers and more, allowed clients
to purchase the coveted materials that compose the furniture
pieces in KOKETs collection. From there, the next step was to
continue to grow KOKET as a brand by introducing a slew of
new pieces. Janet Morais could have unveiled the new daring
designs with the usual KOKET attention-grabbing style, but
instead considered the future of the brand and retaining its
establishment within the luxury design world.
Drawing inspiration from Art Deco, Mid-century modern and
Oriental design, Morais and the KOKET designers worked
tirelessly perfecting countless designs until they captured the
alluring yet sophisticated new spirit of the brand. Janet Morais
sat down with Coveted to talk about her journey at the helm of
this irresistible brand and the future it holds.
Coveted Magazine: Tell us about the KOKET brand in your
own words.
Janet Morais: KOKET is more than a luxury furniture brand,
but a representation of empowerment and desire. A catered
experience of fulfillment, attention to needs and a journey into
a reliable world of design. My mission with KOKET has always
been to empower and seduce with daring design, all while giving
women the ability to express their true style. I have always
thought of KOKET has a glimpse into my personal world and
what moves me, and the growth of the brand is tied to my
growth as well.
CM: Why have you revamped KOKETs look?
JM: After about 7 years of success, I felt KOKET needed
something to keep the brand allure and momentum growing.
It became time to raise the bar within not only the collection,
but the company, encompassing all aspects of the brand. We
have gained a lot of success with our daring and extravagant
designs, but now I feel it is time for a more eternal and cultivated
approach.
CM: What inspirations did you draw on for this new look?
JM: A lot of my inspirations are the same, especially the influence
of Art Deco and oriental design. I looked through a lot of vintage
design archives, pulling designs from different eras then adding
the opulent KOKET touch. The sultriness of the 70s era was a
focal point for me. I was drawn to their experimentation with
playful embellishments and free forms.
CM: What is different and what is similar about these new pieces
compared to the previous pieces?
JM: This new collection differs in that the pieces are not as
inventive and elaborate as the icons of the Guilty Pleasures
collection. Instead of large, ornamental details I chose to focus on
the timelessness of the design while still applying the seductive
KOKET touch. You’ll still see lavish accents but they are more
subtle, like the Nahema chair hand details. I believe we have
become established enough as a brand to apply a more mature
approach to design.