NEW SHOWROOM
PASSERINI
Chelsea Harbour Design Centre’s new showroom Passerini, is the
first physical space of the shop which opened due to the success
that of online marketplace Passerini.com. The online store had its
inception about three years ago and mostly values a fusion of be-
spoke designs, craftsmanship, and heritage from Europe.
The showroom will feature the exquisite Portuguese brand, Koket,
developed by Janet Morais.
To emphasise the showroom, the Sophia Passerini has gathered
some of the best luxurious and handmade products in high-end
furniture, lighting, and accessories but also features renowned dé-
cor brands to share their vision. As they became more established,
more clients approached them to view products, whether if it was
virtually or physically, and to ultimately purchase them.
Passerini was conveyed as a place to converse or assist designers
and clients, but at the same time to showcase astounding pieces
where people can truly enjoy design in its full meaning. In this
sense, the store takes a divergent path, unlike the conventional
retail or trade shop. So this sort of environment constitutes a very
specific and active relationship.
They do not discard the possibility of opening other showrooms,
especially if the current one is successful. According to Sophia Pas-
serini, the managing director, the centre is even considering work-
ing outside Europe for their next ventures.
The showroom will exhibit seductive pieces from Koket, such as
the refined Geisha Armchair and the majestic Guilt Mirror.
Products of the brands can be exhibited in the showroom or on-
line, depending on the brand’s philosophy. As a result, the centre
envisions creating a multichannel which is quite the achievement
for a design association.
Passerini showroom in London, Guilt mirror by Koket