“Fendi is my Italian version of creativity. It’s Italian to its core.
It’s not only Italian, it’s Roman,” says Karl Lagerfeld about his
position as Creative Director. This set celebrates his astounding
50th-year tenure with the label – the longest collaboration ever
between a designer and a luxury fashion house. Beautifully pre-
sented in a custom-made wooden case modelled in the box of oil
pastels on Lagerfeld’s work desk, it is a compilation of exclusive
interviews, recorded conversations, personal sketches, and DVDs
of his short films, in which we discover some of his earliest and
fondest memories of the past five decades.
The Fendi house was launched in 1925 by Adele and Edoardo
Fendi, as a fur and leather shop in Via del Plebiscito, Rome. Since
1946, the five sisters of the second generation (Paola, Anna, Fran-
ca, Carla, and Alda) started to be involved in the company and
brought with them a new wave of enthusiasm. Karl Lagerfeld
joined Fendi in 1965 and became the Creative Director for Fur
and also for Women’s Ready-to-Wear (launched in 1977). Silvia
Venturini Fendi, daughter of Anna, joined in 1994 and is the Cre-
ative Director for Accessories and Men’s lines. Since 2001, Fendi
became a multinational
by Steidl
FENDI 50 YEARS