MAISON ET OBJET
The Ultimate lifestyle and design platform, Maison et Objet
Paris returns to Paris Nord Villepinte, for a second time this year,
but now with a new perspective and ideas in mind. In this new
edition, set to occur from 7-11 September, Maison et Objet will
take on a new challenge, a complete overhaul of its structure
in an effort to going back to the basics (regarding its sectors):
Maison and Objet. Everybody knows that Maison et Objet is
like a chameleon, having the ability to constantly reinvent itself,
exploring new thematics year after year. Its representatives are
always aware of the needs of industry professionals as well as
homeowners and design lovers, keeping an eye for shifts in the
market. Three distinctive initiatives led to the new launch of
these sectors which are debuting in September, including one
involving outside consultants and professionals in the market,
François Delclaux, the founder of the agency Un Nouvel Air and
Jean-Luc Colonna d’Istria, the co-founder of the concept store
Merci. Due to the diversity in the world of interior design, a lot
of challenges for specifies take form, and so in order to become
easier to scout new ideas and inspirations, Maison et Objet
has altered its Maison sector, which will now be divided into
four new realms: Unique & Eclectic, Today, Forever, and Craft.
Through this four sectors, Maison et Objet will offer styles and
trends just as diverse as before, with the assistance of the most
exclusive luxury brands within these sectors.
SEPTEMBER 2018, PARIS
The beauty of this design and lifestyle event is that it is highly
appreciated by respected buyers both French and international.
These are always searching for the latest product novelties, so
the presence of the Objet hub by typology is more crucial than
ever. For this edition, M&O has simplified the process into seven
categories: Cook & Share, Smart Gift, Fashion Accessories, Kids
& Family, Home Accessories, Home Fragrance, and Home Linen!
“The interior design market is growing again, both in France and
internationally. But faced with the prospect of a crumbling retail
business, professionals need to differentiate themselves with
a strong and intelligible brand identity. As a result, buyers need
to keep an eye out for new finds and explore new territories.
When they are visiting the fair, what they want is to go straight
to what they need, but still have the opportunity for surprising
discoveries,” affirmed Jean-Luc Colonna d’Istria.
INSPIRATIONS THEME: VIRTUOUS
After “Silence”, “Comfort” and “Show-Room”, “Virtuous” will be
the new inspirations theme. Once again, Vincent Grégoire from the
renowned trend forecasting agency, NellyRodi, will be overseeing
the Inspirations space. According to Grégoire, this new chapter
was based on, “The disruptions that are affecting our daily-life
environments have grown so deep that we are now facing the
urgent necessity to change things on all levels. We must put
an end to this shift towards generalised overstimulation. We
need new rules, a more virtuous ethic, innovative solutions for
alternative growth and consumer practices.”
As a whole, this theme will be all about educating consumers,
focusing on ‘makers’ and thinkers, craftsmanship and environmental
awareness, making discoveries and exchanging ideas and appealing
design concepts that are actually virtuous and better our world.
“Interior designers, interior architects and high-profile buyers
all favour a style-oriented, lifestyle-based approach to picking
furniture, accessories, and creative technical interior solutions. For
this reason, establishing an appealing atmosphere is essential,”
explained François Delclaux.