COVETED MAGAZINE PAGE 29.
NEWS & TRENDS //
A few moments later, the first discussion took place. Entitled,
“The Value of Craftsmanship for the Luxury World”, this session
was all about the meaning of exclusivity and authenticity within
the industry as well as showcasing the future of craftsmanship.
This imperative moment was moderated by the CEO of Covet
Group, Amândio Pereira, and was highlighted by the presence
of keynote speakers, such as Nicole Segundo, Michelangelo
Foundation’s network developer for Portugal, who spoke about
the work of the foundation, which is mainly to preserve,
promote and encourage the future of craftsmanship as well
as Homo Faber, an inspiring showcase of the finest European
craftsmanship in Venice; Fátima Santos, the general secretary
of AORP (Associação de Ourivesaria e Relojoaria Portuguesa)
represented the exceptional association which has the purpose
of honouring valiant craftsmen and women that are behind the
astonishing jewel designs and changing consumers’ perception
of the market; Portuguese designer of luxury shoes, Luís Onofre
talked about the complete handmade process of his detailed
brand while António Moura, a business developer in the luxury
field, enlightened us a bit about the tremendous potential of the
Portuguese luxury market, as he helps this cause by introducing
the finest luxury brands in an international context.
The second day started off with the insightful session
“Design as Driving Force of Local Craftsmanship”, moderated
by Fernando Caetano, open media director and edition of
Essential magazines. The outstanding panel was composed
of Serena Confalonieri and Francesca Merciani, from Doppia
Firma, a remarkable project that opens up a dialogue between
design and artisanal excellence; Luís Sanches and João Branco,
founders and creative directors of Storytailors, a concept brand
of women’s clothing that provides tailormade designs; Alda
Tomas, a Designer from the renowned porcelain factory, Vista
Alegre, who also brought to the stage one of their most skilled
designers, Evelyn Tannus; and Toni Grilo, a product designer
that showed his brilliant work with prestigious references, such
as Topázio and Riluc. The main purpose of this session was to
show everyone in the audience that the future of luxury design
lies in the hands of craftsmen and women.