This extremely crucial summit to the development
of design and craftsmanship ended up with a
spectacular session, “Luxury Branding: Behind
the Scenes Story”, which had the purpose of
highlighting the design and creative process of
several luxury brands. The exceptional session was
moderated by Mónica Seabra-Mendes, the head of
the Luxury Management Programme of the Lisbon
Catholic University and was further enhanced by
keynote speakers such as Carlos Santos, head of
Carlos Santos Shoes, one of the greatest brands
of men’s luxury footwear; Jorge Martins from
the emerging RomBoats, which offers unique,
sumptuous and, above all, aesthetically poetic
creations; Marco Costa, creative director and CEO
of luxury furniture brand, Boca do Lobo, a brand
that strives to encourage sensational experiences
by creating beautiful and soulful pieces that are
handcrafted in Portugal; and lastly, Carla Graça,
Vista Alegre’s marketing manager, who proceeded
to explain that Vista Alegre is now a lifestyle brand
that takes pride in the fact that their products have
a Made in Portugal stamp.