COVETED MAGAZINE PAGE 39.
Now in terms of how this collaboration came about, Vera Sil-
va, Boca do Lobo’s brand ambassador for the Italian market,
said “So, it all begin when Boca do Lobo and Lladró had a part-
nership in New York City, they had a partnership in a fair and
it continued for their showroom. Guillaume contacted us for
the showroom in Milan”. The showcased pieces were then se-
lected by the Head of Design, Marco Costa, who choose most-
ly pieces from the brand’s Lapiaz Family.
In the showroom, one can find the iconic Chair Nº 11 and the
Soho Console combined with Lladró’s exceptional creations,
such as the spectacular Winged Fantasy, a limited edition of
250 units, the Geometric Panthers of the Origami Series con-
ceived by the creative laboratory, Lladró Lab as well as the Par-
adise Vase, the biggest and most complex vase created to date
by the historic art porcelain brand. Other pieces on display are
the moments tables, small home jewelry or the elegant Jamz
lamps, inspired by the essence of jazz, between other inspiring
lighting pieces.
Guillaume Heuzé, Global Interior Design Development Di-
rector of Lladró explained that this is “a long work, so two
or three years’ work, it’s all handcrafted and these are very
special pieces. Like the one that you see here, because they are
close to art, so they are all limited edition and from the new
collection. (…) As Boca do Lobo has been using very symbolic
furniture we really wanted to use symbolic pieces and make
everything concrete for a great lifestyle of interior design”.
Guillaume Heuzé concluded by saying: “you can see that you
could buy a big piece like this because you see that on that
console or on that buffet this piece fits perfectly”.
All of these creations are perfectly integrated and allow us
to discover the incredible decorative language of both brands,
highlighting an exclusive design lifestyle.
Website: www.lladro.com; www.bocadolobo.com
Address: Piazza Fontana, 6, 20122 Milano MI, Italy
NEWS & TRENDS //