EDITOR IN CHIEF
Dear readers,
In today’s world, high-end consumers look for uniqueness. People spend money on products and
services that will both add up to their status in society and with which they create an emotional
link, products that tell stories, products they can talk about with their friends, that will make
them feel special.
It just happens that Craftsmanship is the best way of obtaining that. Craftsmanship links to
emotions whilst Design brings it to a 2.0 level, meaning that Design makes the crafts fit for
today’s world, and therefore, coveted. So creating products that solve a need or a problem and,
furthermore, speak to the heart of a specific audience in a way that today’s world is looking for,
is what luxury brands strive to accomplish.
In this Issue, we celebrate Design and Craftsmanship, both in Interior Design and Fashion. Let
yourself be inspired by Designers and Projects, News, Events and special Inspiration & Ideas where
Crafts take the central stage. I would like to highlight the Luxury Design and Craftsmanship
Summit, which we attended to bring you the latest news in the industry. I am also proud to
announce that COVETED is a media partner of the Covet International Awards, which will be
taking in Paris, next January, announcing the best interior design projects of 2018 that celebrate
the Arts & Crafts and timeless beauty.
Enjoy the summer, relax and get ready for the rentrée with CovetED’s News and Inspirations.
PS: If you are looking for extra inspiration, visit our YouTube Channel: COVETED MAGAZINE.
EDITOR’S
Letter