5
The vision
of a responsible
brand
WHAT WE BELIEVE
At Roche Bobois, we believe that design,
quality and environmental responsibility are
closely entwined: a product is creative and
high-quality only when it respects the
environment at large, and that of our
customers in particular.
For over 20 years, we have been dedicated
to transforming Roche Bobois into a more
virtuous brand.
This journey began by adopting an evalua-
tion tool to quantify the environmental
impact of our products, and to improve
existing collections whenever possible.
Furthermore, we have gradually integrated
environmental performance into every
aspect of product development, starting at
the design phase.
Today, our eco-design strategy is an
ongoing investment that underpins a
wider commitment to improving the
entire value chain: from design to
manufacturing, transport, logistics, and
recycling.
