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Patrícia Serra Santos
Board Member | Creative Director
WELCOME
At the dawn of each new year, rather than setting a resolution, I’ve
always preferred to take a journey down memory lane, mentally
revisiting each of the people and places that have, over time,
nurtured and encouraged my innate desire to create and design.
Such musings and moments of contemplation are often a catalyst,
instinctively sparking fresh ideas and inspirations for new Frato
pieces. These designs always sit harmoniously within our signature
collection, but also seek to gently push the boundaries of our
refined aesthetic, expanding the very core of our brand identity.
At Frato, we’re always searching, striving to capture and convey a
particular atmosphere or mood, while staying true to the brand’s
unique character. This could be realised through a certain design
detail, through our commitment towards superior levels of quality
and service, or through our pledge toward protecting the planet.
Also deeply embedded within me, and by extension Frato’s
spirit, is a dual commitment, one that unequivocally embraces
progress while also celebrating the knowledge and traditions of
the past. We strive to move forwards by embracing state-of-the-
art technology, but also seek to preserve long-held artisanal skills
that have been passed down from generation to generation.
These are the pillars that inform the essence of Frato and my
guiding light as I continue on this fruitful voyage of creativity. So
now I invite you to join me, to take a tour through this lookbook.
To experience the wonderful world of Frato and to discover your
own unique expression of individuality along the way. Travel well,
design lovers.
