National and international
events and fairs
Every year Artemide participates in several trade fairs around
the world where it not only presents products and lighting
systems, but also advanced interactive solutions, which are the
result of continuous research, experimentation and technological
innovation.
In 2020, the national and international scenario was characterised
by the progressive propagation of Covid-19 and the consequent
restrictive measures for its containment that were implemented
by the Governments of the affected countries. The Covid-related
emergency has greatly accelerated numerous changes that were
already underway, particularly in the digital field.
The possibility of participating in digital trade fairs and conferences
has opened up great opportunities. Where possible, Artemide has
sought to combine a digital presence with live meetings in safety
and in compliance with the rules. These new opportunities are
seen as tools that can contribute to renewing and enriching the
trade fair experience without replacing it. Artemide has always
supported and participated in trade fairs and cultural events,
which are considered not only commercial occasions but also
moments of exchange and sharing. As demonstration of this
commitment, Artemide has already committed to participating in
the 2021 edition of Euroluce.
These events are extremely important not just for the promotion of
the brand and the Group's products, being important showcases
in which the new collections are presented, but also act as spaces
for meeting and exchanging visions and knowledge, capable of
promoting Italian Design.
Artemide shares the commitment of the city's institutions in
supporting Milan as the international capital of Design. Today,
more than ever, Milan affirms its central role in interpreting the
culture of design and entrepreneurship, and translating it into the
beauty of an innovative and sustainable future.
Following a Milan Design Week held exclusively through digital
events in June, Milan Design City 2020 was held in September.
On this occasion it was possible, also with meetings in the Milan
showroom in Corso Monforte, to present new products and
services that are the result of continuous research, experimentation
and technological innovation guided by a sustainable approach.
Artemide is once again opening up new frontiers in design,
starting with a disruptive approach based on sustainable
innovation, knowledge as know-how, with a humanistic approach
and an ethical perspective. Artemide introduced the patented
INTEGRALIS® technology that combines sanitizing effectiveness
with luminous performance and design beauty. By means of
its Human & Responsible Light, Artemide makes it possible to
rethink the environment in terms of the energy ecosystem, the
perception of space, the experience of well-being and now, with
INTEGRALIS®, also of human health for a better quality of life.
On the occasion of the 3DaysOfDesign event, Artemide
inaugurated its new showroom in Copenhagen, presenting the
new collections that are the result of collaborations with leading
international architectural firms and research into cutting-edge
technologies. Artemide addressed a variety of cultural perspectives
on lighting design, opening up to the international market alongside
one of the main players in contemporary architecture: BIG (Bjarke
Ingels Group) with avant-garde projects. In parallel, Jakob Lange,
Partner of BIG, offered a preview of the architecture studio's new
products including La Linea, winner of the Design Awards 2020
and other new products.
Artemide participated in Dubai Design Week 2020 with a digital
presence at the Downtown Design Digital Fair and with several
installations in the Dubai Design District "d3".
A R T E M I D E : T H E H U M A N & R E S P O N S I B L E L I G H T
S U S TA I N A B I L I T Y R E P O R T
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