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ASH SHOP
At No. 39 Marylebone High Street in London, between
Regent’s and Hyde Park, we can visit the select shoe
shop of the Italian firm ASH. Sober and elegant, all
the superfluity outside the highlighting of the product
has been reduced. The lighting, in black contrast to
the gold of the ceiling -ASH’s personality symbolic
colour- is distributed on a grid of black holes from
which the light is emitted punctually. All this without
being glared, thanks to ‘The Invisible Black’ effect and
its outstanding visual comfort.
design | Francesc Rifé · product | Shot Light
