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Medameda, the duo of designers Alberto and Francesco Meda,
chooses a reassuring, composed style: “We try to design objects
with a simple, unified image, products that don’t shout out,” say the
designers. “We avoid extravagant forms and pay special attention to
ensuring an effective relationship among the different components
in objects, and between objects and the people who use them”.
The result is a collection featuring organic, flowing lines that are
never over-designed, with a cross-cutting nature produced by the
interaction of designers of two generations, father and son.
The value of this partnership becomes symbolic, evoking the
heritage of a company with a great family tradition, in which the
designers have found an ideal counterpart in terms of design
sensibility and readiness and technical ability to accept and develop
the project.
Medameda’s organic character appears to be the natural result
of these synergies, translating into an efficient, long-lasting, reliable
collection.
MEDAMEDA
