Ora-Ïto
UFO.
Born in 1977, this iconoclastic artist became
globally famous at the end of the 90’s by hijacking
in 3D the products of the most emblematic and
international brands such as Vuitton, Apple, Nike,
Bic... Furthermore thanks to numerous publications
in the press, the fiction turned into reality. When
customers tried to purchase these imaginary
products, the orders flooded Ora-Ïto’s web site. This
became the second digital work ever acquired by
the National Funds of Contemporary Art (FNAC).
During the years 2000, Ora-Ïto dedicated himself
to his own studio and the creation of real products,
by developing transversal projects of nearly all
the business sectors of design, architecture,
communication, and so on.
His creations conceal the codes of a new luxury,
timeless and universal with the same minimal
working drawing: evident forms to be understood
in flash, fruit of his philosophy.
Stefano Giovannoni
+ Elisa Gargan
Blow, Solid, Stone, Pillow.
Stefano Giovannoni was born in La Spezia in 1954
and graduated from the Faculty of Architecture in
Florence in 1978. He lives and works in Milan.
He taught and conducted research at the Faculty
of Architecture in Florence from 1979 to 1991. He
has been a professor at Domus Academy in Milan,
at the Università del Progetto in Reggio Emilia and
professor of Industrial Design at the Università di
Architettura in Genoa.
Archirivolto Design
Fiesta, Pezzettina, Spritz.
Claudio Dondoli – Marco Pocci, Italy. Archirivolto
was founded in 1983 by Claudio Dondoli and
Marco Pocci as an industrial planning, design and
architecture studio. While studying Architecture
in Florence, Claudio and Marco and some friends
put up an experimental theatre group. When
they decided to focus their joint efforts on design,
consolidating their ties of friendship, their interest
in theatre strongly influenced the setup of their
new studio, drenched in creativity, sense of reality,
respect and attention for the public.
Ross Lovegrove is a designer and visionary who’s
work is considered to be at the very apex of
stimulating a profound change in the physicality
of our three dimensional world. Inspired by the
logic and beauty of nature his design possess a
trinity between technology, materials science
and
intelligent
organic
form,
creating
what
many industrial leaders see as the new aesthetic
expression for the 21st Century. There is always
embedded a deeply human and resourceful
approach
in
his
designs,
which
project
an
optimism, and innovative vitality in everything he
touches from cameras to cars to trains, aviation
and architecture.
Designers
Ross Lovegrove
Biophilia.
Jorge Pensi Studio
Delta.
Born
in
Buenos
Aires
in
1946,
he
studied
architecture in his home city. He left Argentina in
1975, dreaming of new horizons and challenges.
After crossing the ocean, he settled in Barcelona
and became a Spanish citizen . In 1977, he went
into partnership with Alberto Lievore. They worked
together until 1984. He then set up his own studio
in Barcelona‘s Gothic quarter. Pensi believes that
part of his professional success is due to the
intimate, close and warm relationship he has with
his team and his clients, allowing shared project
development with optimum results. Jorge Pensi
has given conferences, seminars and workshops
all over the world. Jorge Pensi has been awarded
numerous prizes and has received widespread
recognition throughout his career, including the
Spanish National Design Prize in 1997, awarded by
the Ministry of Industry and Energy for outstanding
professional
achievement.
H
e
has
recently
become known for his other passion, music,
which he had kept to himself until recently. He has
released two albums as a composer and singer.
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