THIRD WORKPLACE
CB
Is PIN-UP a one-man show or are you in constant communication with your team?
FB
With PIN-UP there are two peak periods when the whole team comes together and pro-
duces the issue, that’s just the way it is. For the rest of the year I’m collecting mushrooms in the forest, bring-
ing them home and cooking them together with the team.
CB
You founded the magazine in 2006. How has your working approach changed since then, for example through technological
developments? How do you see your work today in comparison to the beginning?
FB
We are still a little old school. For example, we still don’t have a proper Internet presence.
But the pressure to constantly Tweet, to post on Instagram and Facebook is still there. But it’s hard for me to
compromise the quality of my work and to shorten the process of a good article. If we were to create an Inter-
net presence, it would have to be as good as the magazine.
CB
Do you think the pressure to constantly be present, to always
have something to say, is new?
FB
Yes, but so far I’ve simply resisted it.
CB
What would your dream workplace look like?
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change as much as they want, but I also need my quiet time.
CB
How was PIN-UP created?
FB
I studied architecture but have always maintained a passion for magazines. In between
I just got tired of architecture. First I had an internship with Fabian Baron and wanted to do design, but I quickly
realized how much more I cared for architecture. I completed my Master’s and subsequently worked as an ar-
chitect in N.Y. I was a bit unhappy, because the reality of the architecture business has very little to do with what
I learned in my studies. Too much design, too few ideas. At that time there was no architecture magazine that
could really inspire me, in contrast to fashion or other titles, and the idea of starting my own magazine was born.
I never dreamed that one day this would be my full-time job.
