EMBASSY
LON
DON
The design concept of the store,
formulated by the company’s in-
house styling division, reflects the
aesthetic codes and values found
in all the flagship stores of the brand
around the world (Milan, Dubai, Los
Angeles, Miami and Hong Kong):
technology and lifestyle, culture
and contamination, interaction with
talents from different backgrounds,
and a low-impact approach to 100%
Italian craftsmanship.
The space has been organised
like a real home: the rooms, with
walls characterised by intriguing
“gouaches” with rounded corners,
display the furnishings along a
precise architectural path.
The
walls
alternate
wood
and
ribbed fabric coverings with floral
decorations from the early 1900s
and pastel shades of sage green to
broaden the perception of space,
making it dynamic and organic.
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