VisionnAIRe tailor jet
With an economic growth reaching 25%
year on year over the last 3, and a collec-
tion including over 2000 pieces distributed
across 90 countries, Visionnaire won’t be
slowing down - their next challenge is
OPENAIR; thanks to an agreement signed
with 328 Support Services Group (328SSG)
and in collaboration with Blue Jet Capital
S.p.A for an ambitious plan to refurbish/
refit private aircraft. Ready to literally spread
their wings after two years of planning, the
preview of the VISIONNAIRE JET PROJECT
was presented during the “Fuori Salone”
at the VISIONNAIRE showroom in Piazza
Cavour in Milan (April 17th-22nd 2012).
The VISIONNAIRE creative direction was
assisted by London based CTM Design,
specialist aviation designers, for the
complete customization of private aircraft
with the first being a 12 passenger Dornier
328 VBJ.
The jet aircraft followed typical styling cues
from the VISIONNAIRE brand with every
detail personalized from seats, doors,
bathroom, hardware and soft furnishings,
each one bespoke to the customer com-
plete with VISIONNAIRE branded exterior
paint scheme if they so wish. “The secret
is personalization - commented the CEO of
VISIONNAIRE Leopold Cavalli - “our clients
love collecting unique, individual hand-made
objects, crafted by the finest artisans across
the world. That’s why our jet aircraft will be
different, totally bespoke to each, but kee-
ping the same design spirit we propose to
our clients for our large residential projects”.
The Dornier Jet is a medium range aircraft
(8hrs travelling depending on conditions), it
has modest running costs of 5000 euros an
hour. Originally conceived for regional Euro-
pean travel it is thought this type of aircraft
project will surely attract interest from the
Middle East to the Far East, especially after
the specialist business air show,
EBACE in Geneva last May. VISIONNAIRE
have their focus on longer distance aircraft
too, to give them that creative persona-
lization that goes hand in hand with the
VISIONNAIRE home philosophy. A sample
section of the jet interior along with design
concept video was presented during the
inaugural evening during the “Fuori Salone”
at the Visionnaire Showroom in Piazza
Cavour on April 19th 2012, and again at the
Geneva exhibition EBACE (a show dedica-
ted to luxury private aviation) last May.
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