ART PHILOSOPHY:
WUNDERKAMMER
Urban Icons - Paolo Leonardo
Feminine - Domenico Grenci, Nina Surel, Paolo Leonardo, Roberto Kusterle
Genesis - Conrad Jon Godly
Visionnaire establishes its Milan flagship store
inside the former Cavour cinema-theatre, where
the company envisions a space of artistic
experimentation, where people would be
able to share and “live together” with products
through an experience of beauty. The result
is the Wunderkammer, an art gallery inside a
design gallery, a place for artistic installations
that organically extends, or creates a short
circuit, into the design activities of the brand,
triggering a fertile, regenerating connection.
Art in all its forms and expressions has always
been a source of inspiration for Visionnaire.
The gallery presents itself as one real “room of
wonders” and plunges its conceptual roots in
the Baroque period, when the nobles exhibited
and boasted their travel memorabilia to amaze
guests within these private rooms. The ability to
work with materials and to create unique works
are the characteristics that guide the choice of
the artists for the exhibitions and which reflect
the corporate values strongly linked to the
savoir faire and high craftsmanship. The works
are sold in the gallery or included in the projects
within a vast proposal.
ART PHILOSOPHY: WUNDERKAMMER
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