The Visionnaire logo must be utilized
following the general guidelines and
technical
specifications
provided.
The logo is supplied by the marke-
ting department, which oversees and
approves any use of it for promotional
purposes. Any utilization of the Vision-
naire logo must be shared with and
authorized by the company.
All advertising and press office activi-
ties are the responsibility of Visionnai-
re, which designates its representati-
ves as official spokespersons for the
brand and its campaign image. This
designated image is the only one au-
thorized for advertising publications.
Any advertising or editorial oppor-
tunities proposed by partners must
be submitted to the marketing de-
partment for evaluation and approval,
ensuring adherence to established
guidelines.
Visionnaire oversees the entire adver-
tising graphic design process, with all
advertising insertions provided by the
brand as ready-to-print executive files.
Additionally, press kit sharing requests
are directed to the marketing depart-
ment, which will supply the necessary
materials to fulfill specific editorial re-
quests. This centralized approach en-
sures consistency and quality across
all advertising and editorial endeavors,
reinforcing the brand’s identity and
messaging.
The Visionnaire official website is:
www.visionnaire-home.com
Any utilization of the Visionnaire logo
and informational materials on other
websites must undergo approval from
the Visionnaire marketing department.
These materials (logo, pictures, video,
etc.) will be supplied and endorsed by
Visionnaire. The general guidelines
remain valid and must be adhered to.
Additionally, Visionnaire will promote
its partners within the list of retailers
through its official website.
Any promotional initiatives involving
Visionnaire will be communicated to
its marketing department. In order to
implement promotions benefiting its
partners, Visionnaire will receive from
them the requisite materials inclu-
ding: professional photographs and
videos essential for promoting stores,
projects, or contents in support of its
partners. These visuals must adhere to
the established guidelines.
Visionnaire
supports
its
partners’
in-store sales efforts by providing
promotional materials, including ye-
arly catalogues and corporate maga-
zines. Additionally, Visionnaire offers
optional marketing kits upon specific
requests from its partners. These kits
may include:
SAMPLES KIT
Assortments of upholstery samples to
showcase the quality and variety of Vi-
sionnaire offerings.
UPHOLSTERY CLEANING KIT
Kits containing specialized cleaning
materials
tailored
for
Visionnaire
upholstery products, ensuring proper
care and maintenance.
BRANDED GIFTS
Customized gifts bearing the Vision-
naire brand, ideal for enhancing cu-
stomer loyalty and appreciation.
BRANDED SHOPPERS
Shoppers featuring the Visionnaire
logo, serving as stylish and practical
accessories for customers during their
shopping experiences.
These optional marketing kits are tai-
lored to meet the diverse needs and
preferences of Visionnaire’s partners,
providing them with additional tools
to enhance their marketing and sales
endeavors.
All guidelines outlined in this brand bible are deemed to
be valid and applicable.
LOGO
ADVERTISING
& PRESS
WEBSITE
PROMOTION
MARKETING
MATERIALS
SOCIAL MEDIA
The official Visionnaire accounts on the
main social media platforms are as follows:
Visionnaire furnishes and authorizes
materials for social media postings
on alternative platforms and accoun-
ts. While Visionnaire is dedicated to
promoting partners through its official
channels, it does not endorse the cre-
ation of additional accounts under its
name.
General guidelines
PARTNERS CODE
PARTNERS CODE
CHINA
Visionnaire家居哲学
visionnairehomephilosophy
GLOBAL
Visionnaire Home Philosophy
visionnairehomephilosophy
RUSSIA
Visionnaire Home Philosophy
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