First we had a product- and market-based economy,
today we live in the communication economy.
Twils has always recognised the strategical value of
communication to innovate and generate economic value,
realising that it is just as much part of the chain as design,
planning, distribution, logistics and customer service.
It therefore uses all the tools it can to drive growth and establish
the brand on national and international markets,
to show people - by interpreting their desires -
how its products are the embodiment of a place,
its local culture and traditions, making them unique and
therefore beyond counterfeiting globally.
In fact, catalogues, advertising campaigns,
events and the press office have always been an
important part of the company’s journey.
Online communication is active and constantly
kept up-to-date thanks to the company’s growing presence
on social media and, in September 2019, the launch of the new website.
From Milan to Paris, Moscow to Shanghai,
Twils exhibits at the leading international trade shows
with a stand and displays which convey every facet
of the company’s identity.
/21
The story so far...
