Pantone creates a new
pigmentation, a chromatic narrative of
our zeitgeist every year. While the color
summarizes a year of unique events, it
forecasts the tone of voice of creative
industries that adopt and adapt the hue
to create products that define a gene-
ration.
“An unconventional shade for an un-
conventional time,
a new vision for 2023”
Color.
PANTONE
Viva Magenta
18 -1750
