OUR VALUES
SOFTLINE has come a long way since we started making furniture in 1979.
We have become an international brand by creating innovative, iconic, and
high-quality furniture, and our modern, colourful designs can be found all over
the world. At SOFTLINE, our roots define our company culture. This is also
reflected in our values and how we aspire to do business every day.
INNOVATION AND DESIGN
Always looking forward is embedded in our DNA. Spotting new trends in the
way that we live, discovering new materials, developing designs to meet the
ever-changing needs of our customers, and continuously investing in new pro-
ducts and technologies are key to SOFTLINE.
QUALITY AND SUSTAINABILITY
We always work to achieve the highest standards of craftsmanship with our
skilful staff in the design and production departments at the SOFTLINE factory
in Denmark. As a part of our sustainability program, our high-quality products
are made to last thanks to our certified materials that meet the highest environ-
mental standards, and we strive to ensure an eco-friendly, sustainable produc-
tion in line with international standards.
FUNCTIONALITY AND COMFORT
Since the launch of our first sofa bed back in 1979, functionality and effec-
tiveness have been key in the SOFTLINE furniture production. To work with
comfort and functionality is an integrated part of the design process, ensuring
that the composition of our furniture provides the flexibility and freedom that the
modern lifestyle requires.
MADE IN DENMARK
Fair and safe working conditions are a given at SOFTLINE, where we build
upon the tradition and heritage of Danish design with nature being a big source
of inspiration. We work with talented designers to develop high-quality furnitu-
re that people across the world will enjoy living with and using every single day.
4
