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After more than twenty years in business, we have
updated our catalogue starting with a word that is dear to us:
LOVE, which in Italian is AMORE, like our iconic bench. A thought
that pervades our entire production, love for doing, and doing
well, love for our territory and the people that make SLIDE a
pioneer in the processing of plastics in furniture every day.
We create models, based on an initial project drawn up in-
house or with internationally renowned designers, of furniture
and lighting that make the places where our stories unfold more
precious. Although still young, our story is that of a company
born to create ideas and eureka moments that have since
become our staples.
In 2002, Giò Colonna Romano founded SLIDE, wanting to
create awe and wonder. The first eureka moment came even
before the creation of SLIDE: simple shapes, like spheres and
cubes, created with translucent materials, whose inner light
bulb emits a uniform light that adds decoration. Simple yet
magical. With thirty years of knowledge of plastic materials,
we pushed ourselves further to unleash the full potential of
rotational moulding, and this led to our second eureka moment
of luminous furnishing, which soon became a must-have in the
event industry. All of this has led SLIDE to become well-known
all around the world.
1998
2002
2005
2006
2007
2009
2011
2013
Giò Colonna
Romano creates and
produces the first
luminous geometric
shapes Globo and
Cubo destined for
use in gardens.
FOUNDING OF SLIDE
with the intention of
entering the world of
Design. The architect
Guglielmo Berchicci is the
Art Director and designs
the first products, still in
the catalogue today.
Opening of the
SLIDE EVENTS
division and first
partnerships with
internationally
renowned designers.
Marcel Wanders
designs the Chubby
Collection for SLIDE.
Paola Navone designs
the Low Lita collection
for SLIDE. Karim
Rashid’s Koncord
stool wins the Good
Design Award.
Creation of the
SLIDE ART Collection
and participation in the
Biennale di Venezia.
Opening of an internal
painting line to offer
lacquered products for
the indoor market for a
higher range
of customers.
Introduction of
soft polyurethane
collections, expanding
the product range
for contract orders.
Presentation of
Marc Sadler’s Kami
furnishing collection.
Participation in the
Abitare il Tempo
and Light & Building
trade shows.
Participation in the
Euroluce trade show.
Birth of Jumbo Bar,
the first illuminated
furnishing that
becomes extremely
popular for events
and thus a distinctive
trademark of SLIDE.
Throughout its history, SLIDE has been able to
grow, innovate and stand out, offering complete furnishing
for outdoors and for illuminating large spaces, residential and
contract projects, but also small leading products for the home.
With the generational change that began in 2015, Marco
Colonna Romano, supported by a young, passionate team,
transformed SLIDE into a designer brand for all intents and
purposes, expanding the offer and combining the typical
colourful pop products with an increasingly wide-ranging,
refined line able to satisfy the tastes of architects and ideal for
the hotel and contract sectors.
The resulting image is that of a young, innovative company
based on sound principles since its inception: the high quality
of Made in Italy and the continuous pursuit of excellence in
rotational moulding technology. Playful shapes and colours
are complemented by other materials, new tactile textures and
shades and nuances that only SLIDE can create. Still deeply
rooted in its birthplace – in Buccinasco, on the outskirts of Milan
– where the offices and production hub are located, SLIDE
has made a name for itself and its products in more than 130
countries around the world.
WE LOVE MAKING
Acquisition
of the Design of
Love collection and
subsequent expansion.
Giò Colonna
Romano design
AMORE bench, very
soon becoming a
worldwide timeless
icon.
Our concept “Contemporary
Tradition” comes to life thanks
to the collections designed
by Lorenza Bozzoli, Fabio
Novembre and Roberto
Paoli. In this way, the
industrial production and the
craftsmanship get closer.
New collaboration in
the art sector, launching
Bunny, designed by the
Japanese designer Aki
Kuroda and curated by
Yoyo Maeght.
Launch of
AMORE OCEAN
made from
ropes and nets
collected from
the Ocean.
Presentation of Banana
Leaf lamp designed by
Marcantonio and part
of Afrika Collection
Our president & founder,
Giò Colonna Romano
sadly passed away. Its
legacy of innovation, colors
and happiness is forever
engraved in SLIDE DNA
Issue of the first
sustainability report.
Ambrogio service table
by Favaretto&Partners
is already a best-seller
and the first product
made of second-life
plastic.
2023
2024
2025
2014
2015
2019
2021
2022
