The beginning of internationalization was a bridge to innovation, propelling Serip’s
designer, Ilda, to break all patterns and start creating and setting trends. Nature, which
had always been Ilda’s great inspiration, began to prevail in the collections that marked
the 2000s, arousing curiosity and controversy. The organic typology and grandeur of the
pieces intrigued people, who only with time learned to appreciate and understand the
concept. Miss Ilda liked to challenge people’s mindset, to show them something disruptive
and observe their evolution and assimilation - “We learn how to appreciate it!”, she used
to say.
This courage to dare marked the transition of the company to the second generation and
was undoubtedly a turning point in Serip’s story. The most irreverent became customers,
followers and lovers of the brand, pushing the brand to develop new collections, more
evolved both technically and in terms of design. New surface finishes have been created
for the metal colours and a variety of glass colours have been made available, opening up
the possibility of customising and personalising the pieces. The adaptability and versatility
of the lamps has allowed the brand to enter in new markets and embrace new cultures and
traditions.
Irreverent designs inspired by nature, tailormade and customizable, with a variety of
metal finishes and glass colours, with a totally handmade production process, a family
business spirit full of history, values based on perseverance and resilience, studies of market
trends and a bet on fairs in the right cities at the right time, have positioned Serip in various
corners of the world.
After over 60 years, Serip has flourished, expanding its reach with a considerable
workforce, numerous retail partnerships and participation in numerous decoration
projects worldwide.
Like Nature itself, Serip is a cyclical being which has the ability to die and reborn many
times over this lifetime, taking each end as a chance for a new opportunity. Because, like
every turning of the page, every breath is a new beginning!
