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JIŘÍ
KRIŠICA
“There are
no rules for
design. That’s
what makes
it design.”
There are 15 new collections being launched. This is a lot of new
products – how did you manage it?
It has been a long journey. We began preparations early last year,
developing the strategy and concept for the fair. We had a clear
ambition for this fair and went out to internal and external designers
for their designs. We received dozens of design’s, the best of which
we are showing here now. I won’t lie, the last six months has been
demanding for everyone working across the company. With a big task
it’s all about continuous, clear communiation across the team. So I
want to thank each member of our innovation team for their hard work.
