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True Today
100+10 Years of True Evolution
Partnerships with high-end
brands represent an opportunity
for Poltrona Frau to enhance its own
know-how and to share innovation
and experimentation. Both increasingly
strategic in the future.
Synergy and affi nity of values. As well
as the ability to speak a common language,
even if expressed through diff erent materials.
Based on these premises, some important
and, in several cases, ongoing partnerships
with historic Italian top-of-the-line com-
panies have been forged in recent years. By
working together, these companies have
succeeded in creating designs on the side
of their core business that have added value
to the places of contemporary living, from
the residential to the automotive sectors.
The designs are diff erent from one another,
but they are all part of a typological experi-
mentation and an engaging multi-sensory
experience. These partnerships are a tool
for sharing one’s know-how and for enhanc-
ing the manufacturing excellence of each
partner. On the one hand, Casa di Luce, the
project conceived by Lamberto Frescobaldi
to celebrate the exclusive Luce wine through
objects and furnishings speaking its same
language of excellence; or fashion designer
Alexander
Wang,
with
his
three-piece
capsule collection, both found Poltrona Frau
to be a skilled interpreter of their identity as
expressed in furnishings. On the other hand,
a collaboration has been established with
Acqua di Parma and Loro Piana Interiors
that seeks a synergy between the brands
through the creation of a unique and sophis-
ticated series of products that off er style and
elegance. Partnerships are increasingly stra-
tegic for Poltrona Frau and will constitute an
important communication and business lever
in the future.
With Acqua di Parma, we sought an
encounter between two historic icons of
Made in Italy, designing a series of room
diff users for the home and car, combining
Together,
in the Name
of Quality
True Today
The Home Di� users
created with Acqua di
Parma join the tactile
experience of the skin
with a technology that
allows to calibrate the
perfumed fragrances
in the environment by
using an app.
With Acqua di Parma,
Poltrona Frau creates
a collection of Home
Di� users and Car
Di� users, designed
by GamFratesi. To
experience every
environment with all the
� ve senses.
