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True Today
100+10 Years of True Evolution
Archibald Anniversary
Limited Edition armchair
displayed in the Flagship
Store in via Manzoni in
Milan and the graphic
design created for
the occasion by artist
Felipe Pantone, for the
worldwide launching
of new products on
the interactive digital
platform.
the inte
platform
turing. Ample space is dedicated in each
showroom to the leather library, for custom-
ers to discover Leathership®, or rather the
Tolentino-based company’s leadership in
the culture of leather.
In addition to the control of the retail
distribution channels, both in established
and emerging markets, a determined com-
mitment to digital transformation led the
company to launch its e-commerce website,
and to develop an extensive presence on
social networks. The company has also
worked to integrate the physical in-store
experience with increasingly sophisticated
virtual tours, and to equip itself with digital
platforms for the launch of new products at
a global level. Retail, therefore, is part of an
omnichannel strategy where the physical
and digital experiences are perfectly inte-
grated. So, while the Poltrona Frau stores
are places of direct inspiration and discovery
of the elegant and harmonious style that
has made the Brand famous worldwide,
the online platforms have become an indis-
pensable virtual space through which the
company can improve the relationship with
its customers, thanks to a more and more
functional and interactive experience.
