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True Heritage
100+10 Years of True Evolution
Vanity Fair,
Poltrona Frau R & D
poltronafrau.com
Intelligence in our hands.
True beauty is more than skin deep. This is what we think at Poltrona Frau, which is why we have
always placed our trust in the skilful hands of our craftsmen, who lead every single step of the
manufacturing process and choose the very finest raw materials. This is our way of offering you the
best italian quality.
Photographer Giovanni Gastel
ADV agency Saffi rio, Tortelli, Vigoriti
Years 2012—2014
The beauty of objects with a soul. That
of the hands of the artisans who create pro-
ducts with impeccable manufacturing, and
who work with a unique leather that features
unrivalled characteristics and colours. The
best Italian quality can be experienced here
thanks to detailed images with an extra-
ordinary capacity for synthesis and poetry.
Stitching, � nishes,
topstitching, folds
and wrinkles.
The camera merges into
the product, to narrate
the expertise and culture
that’s behind every detail.
Intelligence in our hands
Ginger,
designed by Roberto Lazzeroni
Ginger
design
poltronafrau.com
Intelligence in our hands.
True beauty is more than skin deep. This is what we think at Poltrona Frau, which is why we have
always placed our trust in the skilful hands of our craftsmen, who lead every single step of the
manufacturing process and choose the very finest raw materials. This is our way of offering you the
best italian quality.
poltronafrau.com
Archibald,
designed by Jean Marie Massaud
Intelligence in our hands.
True beauty is more than skin deep. This is what we think at Poltrona Frau, which is why we have
always placed our trust in the skilful hands of our craftsmen, who lead every single step of the
manufacturing process and choose the very finest raw materials. This is our way of offering you the
best italian quality.
