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100+10 Years of True Evolution
2021
“Boundless Living Outdoor
Collections”
Teorema with Pininfarina
Charity with LILT
The “Take Your Time”
Portal Awards
Historic Brand of National
Interest
Outdoor spaces in the spirit of continuity
with the interior, of well-being and harmony. Pol-
trona Frau makes its entry into the outdoor furni-
ture market with a substantial and integrated col-
lection where the furniture follows the seasons
and the different functions of the day. Outdoor
living becomes an extension of the living space,
and the boundary between indoors and outdoors
becomes increasingly blurred. An online platform
like the one launched for the “Take Your Time”
collection was built for interactive viewing of the
products in the catalogue.
Poltrona Frau Interiors in Motion develops
the interiors of the fi rst concept car developed by
Pininfarina entirely in virtual form. Fully electric,
the car is designed to create a sense of com-
munity, and to encourage interactions between
the passengers and the outside environment.
Kevin Rice, Chief Creative Offi cer of Pininfarina:
“Teorema wants to bring back the pleasures of the
car, driving and travel, but without the frustrations
associated with increasing traffi c, by integrating
artifi cial intelligence, 5G and most recent techno-
logies to lead passengers to incredible new travel
experiences “.
A Vanity Fair armchair, an icon of Poltrona
Frau, was sold at a charity auction that was open
only to LILT donors (Italian Cancer League). The
auction is one of the many initiatives that Poltrona
Frau and LILT have launched together and will
continue to do in the near future.
The portal for the “Take Your Time” collec-
tion won multiple awards, earning recognition
from Awwwards, the website awards that
promote the talent and commitment of the best
digital developers, and the title “Site of the Day”
from the Favourite Website Award (FORD). The
platform also earned the Developer Award Hon-
ourable Mention and the Mobile Excellence
award. Public acclaim for the portal led to it
being recognised as Digital Design of the Week
by the Digital Design Award and, finally, as
Website of the Day (WOTD) by the CSS Design
Awards.
Poltrona Frau obtains the important recogni-
tion from the Italian government as a historical
Brand of National Interest. A leader in high-end
Made in Italy furnishings and an ambassador of
Italian excellence to the world, the culture of
beauty and craftsmanship is at the very core of
Poltrona Frau’s manifesto.
2021
Kyoto Wins the Wallpaper*
Design Awards
The Kyoto table, designed by Gianfranco
Frattini, wins the prestigious award in the “Best
Woodcraft” category, as an example of high-
quality woodworking and timeless design. The
table also wins the Italian Archiproducts Design
Awards in the “Furniture” category in the same year.
FSC® Furniture Award
A competition promoted by the Italian
Forest Stewardship Council® (FSC) that rewards
the most virtuous Italian companies operating in
the wood-furniture sector. Poltrona Frau wins in
the Living and Accommodation category for its
attention to the sustainable use of wood in its
furnishings. This important recognition is part
of the Tolentino-based company’s certifi cation
strategy, which FSC certifi es the fi rst of its prod-
ucts the same year: the Martha and Times Lounge
armchairs, designed respectively by Roberto
Lazzeroni and by Spalvieri & Del Ciotto.
Ducati Scrambler
Limited Edition
Poltrona Frau wears
Loro Piana Interiors
Poltrona Frau meets
Acqua di Parma
The Poltrona Frau Interiors in Motion busi-
ness unit meets Ducati in the creation of a limited
and exclusive series of saddles made in Siam Red
Pelle Frau® leather with the Scrambler®club
Italia logo, intended exclusively for members.
The O.S. and Unica, and the special saddle for
the Ducati XDiavel in 2022 arose out of this
experience. A collaboration that has combined
high quality manufacturing, performance and
the ability to customise in a sporty and active
language.
Two historic luxury brands off er an elegant,
refi ned and comfortable sensory experience. A
variety of Poltrona Frau’s icons, new products and
furnishing accessories are interpreted with the
fabrics of Loro Piana Interiors, which has provided
the Tolentino brand with a targeted selection of
its most signifi cant fabrics to match the shades of
Pelle Frau® leather, as well as other natural mate-
rials such as wood and marble. The collaboration
has produced the Aboriginal collections, with
merino wools from Australia and New Zealand,
and Kashmiri, cashmere from the fascinating
Himalayan region, along with fi ne wools and
Alpaca Bouclé for the collection of decorative
cushions and textiles for the Poltrona Frau Bound-
less Living Outdoor Collections.
A partnership between two brands represent-
ing Made in Italy excellence with over a hundred
years of history. Poltrona Frau has created room
diff users with Acqua di Parma that have a techno-
logical soul. The circular shape, made in leather,
combines Poltrona Frau’s material of choice with
a reference to Acqua di Parma’s iconic hat boxes.
The Car Diff user with magnetic support is also
added to the range, to create exclusive olfactory
sensations even while in the car.
Plot Wins NXCxDESIGN
“Take Your Time” Collection
and the Online Platform
The Plot modular screens designed by Gam-
Fratesi win the New York prize in the “Residential
Furniture” category. In the same year, Plot also
wins the Archiproducts Design Awards in the
“Furniture” section. Characterised by a simple
design and the weaving of leather, they divide the
rooms of the house, ensuring greater privacy and
personality in every domestic environment.
A complete collection of furniture and fur-
nishing accessories to decorate the home in the
Poltrona Frau style. The “Take Your Time” collec-
tion was created to enhance the intimate and
sensory perception of spaces, and represents
further confirmation of Poltrona Frau as a lifestyle
brand. The collection is also the first to integrate
the physical experience of the stores with increas-
ingly sophisticated virtual tours through an inter-
active digital platform dedicated to the launch of
new products.
Costa Toscana
The collaboration between Poltrona Frau
and the Carnival Corporation & plc Group contin-
ues. After the fi rst experience supplying the Costa
Smeralda ship (2019), Costa Toscana represents
the fi rst example of a structured collaboration
between the shipping company and the Custom
Interiors division, which off ered structured con-
sultation in the design and set-up of the common
areas of the new ship. From the furnishings of bars
and restaurants, to the customisation of seats
for the auditorium, to the design of armchairs
made especially for the theatre, Poltrona Frau has
contributed to creating an unprecedented and
luxurious image that sets a new standard in the
cruise ship sector.
