PROGETTI DI DESIGN 03
10 — 11
What he brought to Pianca was the idea
of allowing objects to speak and listening
to the sensations that they provoke.
The ample size of the Domenica bed
communicates the idea of being wrapped
in a morning embrace, while the orthogonal
geometric shapes of the Tokyo container
clearly convey the idea of an organised and
precisely-ordered world. Simone Bonanni
tries to understand what an object can
bring to our everyday lives. He codifies its
role and, based on that, gives it a chance
to speak, allowing the type of attitude, tone
of voice and the way it moves to emerge.
This creative ability gives Bonanni a
certain spontaneity in creating objects
with a special character. His approach is
sentimental and his designs are a bit like
his children, beloved creations: “When I’m
in a creative phase”, he reveals, “I wake
up in the morning and I can’t wait to have
another look at the design I’m working on.
It’s like Christmas morning when you’re
a kid and you find a toy under the tree”.
Design is a
sentimental
story — Q&A
— What makes you happy as a designer?
Going to sleep thinking about a design
and waking up in the morning to look
at the sketches from the night before.
— What is your biggest fear?
That someone may be disappointed
with my work. And the idea of turning
around one day and realising that
I spent my time on the urgent things,
not the important ones.
— What essential qualities must a good
object possess?
It must make the person who possesses
it proud. It must be a conversation piece
because otherwise it is just a deathly bore.
It must appeal in a simple, instinctive way.
— Is there a designer who you admire?
There are many. Marcel Wanders more
than anyone else because of what
I learned while working with him.
— If you hadn’t become a designer,
what would you have done in life?
As a child, I wanted to be an artist.
