M o o o i p r e s e n t s
A LIFE
EXTRAORDINARY
E
ver since we first started Moooi in 2001 we launched all
our novelties during Salone del Mobile in Milan. One big
bang every year. But at Moooi we believe in the beauty of
surprise. Therefore, we surprised our customers with a brand new
introduction in December. The big global launch of our new light
fixture “The Party” was a kick off of More Moooi Moments. From
now on, we will launch our novelties all year round, celebrating
the launches however and whenever we think is best. This new
strategy provides the wonderful opportunity to create momentum
and a stage for all our new products and their designers.
At Moooi we do not tell designers what to do, we ask what
we can do for them. We want to help make designers dreams come
true and provide them the best possible platform.
Protecting their work is part of our responsibility as a
brand. That is why we introduced “The Button”. An elegant fea-
ture with hidden technology, that allows for everyone to easily
verify the authenticity of a design.
This year we started to explore a new design language,
inspired by Extinct Animals. Celebrating the richness of nature,
we imagined new surfaces. Playing with texture, color and shape
we created our very own Extinct Animals fabric collection, mak-
ing the world of extinct animals available on all our upholstered
furniture. We designed Extinct Animal inspired rugs for Moooi
Carpets and launched an Extinct Animals Moooi Wallcovering
collection with Arte. In the new year you may expect exciting
new developments in this magical realm!
Moooi presents creative luxury for a well curated life.
Innovative, provocative and poetic at the same time. A life
extraordinary!
M A R C E L WA N D E R S
Art Director
R O B I N B E V E R S
CEO
F O R E W O R D
