D R . M A R K U S M I E L E &
D R . R E I N H A R D Z I N K A N N
4
O U R P L E D G E
I M M E R B E S S E R
W E L C O M E T O M I E L E
When our great grandfathers founded the Miele
company, they had to make sure they stood apart from
the competition in order to be successful. There are
effectively only two ways of doing this: either by being
cheaper than the rest or by being better than the rest. It
is not really possible to be both at the same time. They
decided to be better than the rest.
Numerous best in class awards and certificates attest to
the fact that Miele has continued to renew its
commitment to being “Immer Besser” (Forever Better)
throughout the past 120 years. However, the millions of
satisfied customers around the world are perhaps the
most important endorsement. At the heart of this
success lies a continuity of values and goals which are
typically only found in companies that have been family-
run for generations.
It is in this sense that Miele has embodied first-class
product quality and German engineering since 1899.
Miele also stands in equal measure for respect, fairness
and mutual esteem towards sales partners, customers,
suppliers, employees and neighbors.
Buying a Miele is an environmentally friendly decision.
We ensure this by using methods of production that save
resources as well as by producing appliances
which set new standards in terms of their consumption
of electricity, water, and detergent – and save you money
at the same time.
As directors and co-proprietors of the fourth generation
of our business, we promise you that this will not
change.
