sustainability
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bell-chair.com
“Costume has become a typical Magis project: a project is always a journey that
takes place together and Magis is one of the very few companies that places
innovation above marketing concepts” – Stefan Diez
a specially designed reusable pallet made of the
same recycled plastic as the chair, with the ca-
pacity to contain up to 24 stacked chairs. The
result: less packaging material and less space
required for transportation.
The low price and the four colour options (Sun-
rise, High Noon, Midnight and Dawn) complete
the advantages of the Bell Chair, making it the
ultimate in versatile furniture.
Indoor and outdoor, for domestic microcosms or
public settings.
Creative, innovative, unconventional. Bell Chair,
pure, affordable sustainability.
Konstantin Grcic discusses on Bell Chair
with Marcus Fairs
The most responsible monobloc
Promoting the conscious (and sustainable) use
of materials and products, with an ever-evolving
outlook: this is the philosophy of Magis and its
timeless design, which combines manufacturing
excellence with an eye to the future.
Costume, the sofa designed by Stefan Diez in
2021, is a response to this approach.
Modular, fully recyclable and recycled, dedica-
ted to comfort and the environment, Costume is
a tribute to relaxation, but it is also and above all
a short-circuit of design and luxury that surpas-
ses the concept of a sofa.
“What if we found a whole new way to think of
the sofa?” we asked designer Stefan Diez. Be-
cause going against the flow is second nature
to Magis. Our driving force, enthusiasm and
passion.
The road to innovative solutions always involves
a combination of technical know-how, canny in-
stinct and a lot of experimentation. It took a full
four years to arrive at Costume, a sofa with a
completely new structure.
The concept is as simple as it is ingenious. A
single module that can be accessorised with
armrests that fold inward, plus a pouf: to be
combined endlessly with other identical modu-
les (joined by plastic connectors in three sha-
des), creating innumerable unique and original
compositions.
The heart of the project lies here, in the concept
of system optimisation: just 4 elements (the seat
module, the armrests, the pouf and the connec-
Costume, a new take on the sofa
2021
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