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Magis created several projects that never
went into production. Yet, paradoxically, it is
precisely these ambitious projects that have
given us strength and made us grow.
In 2017, Eugenio Perazza asked Gilli Kuchik &
Ran Amitai to design a lightweight magnesium
chair to reflect the distinctive characteristics of
this material.
Lightweight yet durable, widespread in nature
and potentially everlasting, more ductile than
aluminium, magnesium offered a number
of interesting interpretations, and the two
Israeli designers focused on the concept of
stackability.
The idea was to create a durable, sustainable
and stylish chair that would also be infinitely
stackable. A benchmark chair for cafes and
restaurants, public and residential spaces.
A
chair
capable
of
moving
seamlessly
between indoor and outdoor spaces, without
compromising on comfort.
Vela was a costly and challenging project
that got as far as the prototype stage. It had
openings in the backrest and a seat with a
carefully-considered pitch to allow water to
drain without the need for holes.
The world’s first industrial magnesium chair
has, for now, stopped at the design stage. But
it played a key role in highlighting design as a
tool for innovation.
Intelligent design, not afraid to be daring, in
true Magis style.
“Our goal was to develop a high-quality chair using the least possible material”
– Konstantin Grcic
Vela, pushing the envelope
Bell Chair, affordable sustainability
2017
2020
Lightweight, cosy, recyclable. Made entirely
from industrial waste.
Bell Chair perfectly represents our high-quality
design, so you don’t have to choose between
style and the environment.
Together with Konstantin Grcic we went far
beyond the conventional conception of a chair.
Our goal was ambitious: to develop a high-
quality single-shell chair using as little material
as possible. And at a low cost. It took several
rounds of modification, testing and prototypes
to arrive at a chair that was affordable, well
thought out, responsible and good quality, with
the right balance of technology, performance
and aesthetics.
When Magis thinks about sustainability, it consi-
ders the bigger picture.
Our new patented material, 100% recycled and
recyclable polypropylene recovered from our
furniture production waste and the local auto-
motive industry, has made our plastic chair a
symbol of responsible production.
Bell Chair practically closes the circle of mate-
rials, because its patented polypropylene exclu-
des almost all virgin or new materials. And it’s
100% recyclable.
The chair weighs only 2.7 kg, at least a kilo
and a half less than the average plastic model:
a considerable saving in materials and energy
during production. This is thanks to the inge-
nious shell shape, which is structurally sound
and extraordinarily comfortable and snug. At
Magis, however, we don’t settle for functional
aesthetics. An ad hoc logistical concept was de-
veloped for Bell Chair, to save further resources:
