Small
Logistical
Footprint
The responsibility of the design does not end with the product itself. Magis developed
a logistics concept for Bell Chair to save additional resources. This entails a special-
ly-designed reusable delivery pallet, which can stack up to 24 chairs. As a result, less
packaging material is used, and the vertical stack reduces the footprint during trans-
portation. At the same time the pallet doubles up as store display for retail partners and
is made from the same recycled plastic as the chair.
536
1517
548
78
152
45
53,5
65,5
55
55,5
