nendo design studio is synonymous with designer Oki Sato, born in 1977 in
Toronto, Canada.
In 2002 he founded nendo design studio. nendo means ’clay’ in Japanese –
or more specifically, modelling clay such as plasticine. A unique material that
makes it easy to do creative modelling. As Oki Sato explains: ”the name is
appropriate for a studio that needs to develop design solutions for a host of
very different clients”
Oki Sato does not only look at design like many iconic designers, who have
focused on the mantra, ’form follows function’. He also looks at the history
behind the product and its design.
His expression is minimalist, but contains small signs and details that imme-
diately arouse memories. He employs soft, friendly shapes which make his
designs appear comfortable from first sight.
nendo ∙ Oki Sato
