There is a lot of talking about added value, a “Plus” that eve-
ry company has compared to its competitors, but what makes
your furniture so distinguishable from others?
We have a completely different approach than a traditional
company. We try to offer diverse collections in term of charac-
ters that interact between them in their simplicity. This work
is very complicated and to find an harmony is not easy. We
are sure that every person is looking for something unique,
unrepeatable, and custom-made. Each project must be pre-
pared and studied in detail, it should not be based on past
experiences, as so often happens, you should not to simply do
copy and paste, but it is important to study and find the best
solution. Having a blank paper is our greatest source of inspi-
ration and creating something unique that is both simple yet
enjoyable is our highest reward.
How did the way of making furniture change over the years?
As early as 1976, the year of our foundation, we equipped our
manufacturing premises with all modern facilities. Conti-
nuous investments allow us to utilize the most current proces-
ses, fully in line with market demands. But the most modern
equipment without the added value of being able to manipu-
late the materials, cannot give answers. We strongly believe
in the marriage between tradition and innovation, experience
and renewal, the right balance that allows us to finalize even
the most complex projects.
Compared to a few years ago, when the furniture was con-
sidered static, the most modern requirements have brought
these creations to interact with the outside world. Consider,
for example, the living room area that must meet certain re-
quirements such as the position of the TV set , as well as of
all other electronic equipment . In responding to this need
we try to evaluate the different expectations and to identify
the most suitable solutions, which should not necessarily be
similar from project to project; as a consequence solutions
can be found where you show the various devices , or you
can create a solution, to conceal all electronic devices even if
inter-connected electrically.
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