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Q.
What inspired your collaboration with L. ERCOLANI?
NA.
While reflecting on the origins of L. ERCOLANI, we ob-
served the company’s strong resemblance to Scandinavian
furniture heritage. In particular, we valued L. ERCOLANI’s dem-
ocratic approach and their combined use of honest materials
and real craftsmanship, value-engineering furniture that is both
affordable and long-lasting. L. ERCOLANI represents a heritage
and philosophy that we understand intuitively and we were
able to channel this native familiarity into our collaboration.
Q.
As a studio with a strong sense of heritage in your design
language, how did you approach this collaboration?
NA.
We began our collaboration by investigating the com-
monalities between traditional British and Danish design lan-
guage. Through this, we were able to craft a narrative bridg-
ing the two cultures, sprinkled liberally with references to the
American mid-century Modern movement. We investigated
how the two cultures respond to the same set of basic needs
and how they channelled their similarities into our design pro-
cess. By focusing on these details, we were able to create an
attractive hybrid of both heritage backgrounds.
Q.
Norm Architects and L. ERCOLANI are renowned for their
craft and detail. How is this reflected in the collections?
NA.
The Canvas collection is the perfect example of our com-
mon appreciation for detail. In this series, we unite our design
language and construction with thoughtfully-crafted details
such as dovetails joints, sliding doors and front covers with
architectural rhythm. While these touches are subtle, their
presence signifies a high standard of quality and craftsman-
ship. Every aspect of the collection’s design is purposeful, right
down to the spacing of the sliding doors. The doors initially
appear as two separate pieces but they are bound together as
one. The groove dividing the two sides is a handle, blending
seamlessly into the design.
NORM ARCHITECTS
Guided by the body and mind, Norm Architects’ approach to projects in both architecture and design is characterised by an uncom-
promised devotion to creating durable and tactile design solutions.
