��
Being driven by design helps
us express our creativity in
different ways, dialogue with
creatives and develop projects
that are ahead of their time
and that transcend passing
fashions. We are determined
to look to the long term and
to design and produce objects
that will not suffer from the
passage of time. This can only
happen if design is original –
the expression of a spontane-
ous idea rather than a response
������������������������������
be the fruit of a free creative
process that starts with dia-
logue within our company and
gradually transforms a concept
into a product. The secret of a
product’s success lies upstream
from production, in a constant
and unrestricted dialogue be-
tween producer and designer.
��� ����� ������� ���������� ��-
tween two parties, pure crea-
tivity is guided by know-how,
transformed and honed into a
�������� �������� ����������� ���
achieved through dialectic in-
teraction with the world’s top
designers – the people who form
our team, our creative labora-
tory, our source of inspira-
tion. For us, there are always
two sides to design.
This year has seen the appear-
ance of new tables and sofas,
but next year could just as
easily see the arrival of new
chairs or accessories. This
year, much of our work has been
focused on lighting and fab-
rics, but we have not abandoned
(and never shall abandon) plas-
tic as a material: it is be-
coming greener than ever and
can be moulded into even more
amazing shapes with industrial
levels of performance.
DESIGN
