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The force propelling us into the
future is the beauty economy,
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unrivalled cultural heritage
and translate it into objects
like chairs, tables, and lamps
that are functional, beautiful
and sustainable.
Our mission is to make beauty
sustainable. So, NO to the lim-
itations that lead to stylistic
poverty and YES to technol-
ogy, research, and new materi-
als that will help us create a
new paradigm of Kartell beauty.
Beauty also demands an appro-
priate arrangement of furnish-
ings in our points of sale,
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or corners. Beauty is key to
the way we communicate too, and
to how we create window dis-
plays and dialogue (directly or
digitally) with our customers,
in short, to the way we present
the world of Kartell. Beauty can
assume many forms: an event, a
book, a conference, a major in-
ternational event, Salone del
Mobile with its tradition and
excitement, an exhibition of
our products in China or Rus-
sia, or special furnishings
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We are ambassadors for beauty
and must continue to preserve
it and make it available to as
many people as possible.
BEAUTY
