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itlas.it
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To melt and blur with nature in order to
get in touch with your inner self and feel
complete – this is the new shared need,
the necessity that mankind has and wants
to have to be able to re-establish their
own interior balance. A sense of wellbe-
ing desired and to be conquered which is
not a temporary fashion trend or a modern
scientific discipline, but on the contrary is
becoming more and more the thread of
architecture and design at universal level
- and above all, a lifestyle.
Deception is of course there, around the
corner: it’s easy to say biological, but man-
kind’s real need now goes beyond appear-
ance and does not accept to build and
furnish their own house simply in a perfect
eco-friendly “style”.
The new generation consumer-client de-
mands guarantees, asks for certified quali-
ty of the product to purchase, they request
architecture and design which really have
the ability to integrate with the environ-
ment where they live and most of all with
the surrounding ecosystem.
Wood is an integral part of this lifestyle.
To speak of wood is to speak of nature
and respect for the environment, be-
cause it is a raw material that regrows
continuously and its use increases a
renewable source with its own well-
defined biological cycle.
Itlas was born from a very clear choice,
for itself and the final consumer: an eco-
friendly project with total guarantees. Peo-
ple who choose Itlas floors are sure to
carve themselves an active position in
the safeguard of the environment.
Patrizio Dei Tos
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L’amore per il legno è al centro della mia
vita da sempre. Una passione che mi è
stata trasmessa da mio padre, anche lui
produttore di pavimenti in legno, e che ho
cercato di coltivare giorno dopo giorno
con lo stesso spirito di dedizione che si
ha nel crescere un figlio. Ho iniziato que-
sto mestiere poco più che ventenne e in
questi anni ho avuto la fortuna di vedere
con i miei occhi le foreste più belle e pre-
ziose del mondo, guardandole sempre
con la consapevolezza dell’importanza di
una loro gestione controllata e responsa-
bile. Per questo ho fortemente voluto, fino
dal suo primo giorno di vita, che Itlas fos-
se un’azienda che ruota attorno al legno
amando il legno e il suo essere vita. Sulla
mia strada ho incrociato un professioni-
sta di grande prestigio come l’architetto
Marco Casamonti, innamorato come me
di questa materia prima così affascinante.
Con lui e con lo Studio Archea è iniziata
una collaborazione che ci ha portati insie-
me all’edizione 2013 dei Saloni di Milano
con la prima collezione de “i Massivi”. Un
autentico colpo d’occhio e non solo per
gli intenditori o per chi fa il mio stesso
mestiere. Una collezione di complementi
d’arredo nella quale il legno è reale, in-
tatto, massiccio, visivamente presente in
tutta la sua unicità e bellezza. L’anno suc-
cessivo abbiamo voluto riprovarci. Con
qualche pezzo nuovo, ma soprattutto
aggiungendo a quella che già conside-
ravo una partnership di altissimo livello le
firme di archistar del calibro di Doriana e
Massimiliano Fuksas, Claudio Silvestrin,
Mario Botta, Adolfo Natalini e Pietro Carlo
Pellegrini. Cosa dire di più? Posso solo rin-
graziare per l’onore e per l’emozione che
tutto questo mi ha regalato e mi continua
a regalare.
Patrizio Dei Tos
My love for wood has always been at
the centre of my life. A passion that was
passed on to me by my father, who
produced wood floors as well, and which
I have tried to grow day after day with the
same dedication one has in bringing up a
child. I started this job when I was in my
early twenties and in these years I have
had the fortune to see with my own eyes
the most beautiful and precious forests
in the world, always looking at them with
the awareness of the importance of their
controlled and responsible management.
This is why, from the very first day of its
life, I have always wanted Itlas to be a
company that revolves around wood,
while loving wood and its being life. A year
ago I met along the road a very important
professional, architect Marco Casamonti,
who like me is in love with this fascinating
material.
Together with him and Studio Archea, a
collaboration was born that brought us
together to the 2013 edition of Saloni di
Milano with the first collection of Massivi.
A real eyeful for connoisseurs or who does
my same job.
A collection of furniture where wood is
real, intact, solid, visibly present in all of
its uniqueness and beauty. And this year,
we wanted to try it again. With some new
pieces, but mostly adding to what I already
considered a very high-level partnership,
the participation of mega-stars, Doriana
and
Massimiliano
Fuksas,
Claudio
Silvestrin, Mario Botta, Adolfo Natalini and
Pietro Carlo Pellegrini. What more can I
say? I can only be thankful for the honour
and emotion that all this is giving me.
Patrizio Dei Tos
Partnership
Partnership
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works
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