The ‚handmade’ Philosophy
The twentieth century was defined by the side-effects
of industrialization, which created an excessive supply
market in place of the demand-based economy of a hund-
red years ago. We seldom dwell on the fact that most of
the everyday objects we own have copies in the order of
hundred-thousands scattered all over the world. The word
‚personal item’ is radically redefined under the pressures
of mass production. As for the forms, design and functi-
onality take precedence now, but automatized production
eliminates direct human action from the process, and so
only huge amounts of robotic copies are created. It is for
this reason that the philosophy of ‚handmade’ is gaining
ground - the presence of all ancient phases of creation
bring to life an object with a special emotional atmosphe-
re.
